Founded in 2003, AMELAF represents 45 Mexican companies that operate 79 pharmaceutical plants throughout Mexico.

AMELAF works to influence public policies to the benefit of Mexico and its pharmaceutical industry.

The Association promotes a pharmaceutical industry that is responsible and trustworthy: Mexican laboratories that produce high-quality generic medicines that are safe, effective, and affordable for Mexico's population.


AMELAF defends the interests of Mexico's pharmaceutical industry and works to expand the Association as the predominant organization of its kind in the pharmaceutical sector.


AMELAF promotes the consolidation of the pharmaceutical industry that is 100% Mexican- owned. This industry, the main supplier of medicines in the public sector, has two major challenges:

1. The tendency of the large transnational corporations to continue monopolizing the pharmaceutical market with high-priced products, and to block the entry of generic medicines that are now more attractive and profitable due to their rapid growth in Mexico.

2. Health regulations in Mexico, which are constantly modified to comply with the best international practices of health authorities.


AMELAF maintains communication and presence with authorities and institutions in Mexico's health and economic sector, in order to address topics of interest and impact for the domestic pharmaceutical industry. Permanent dialogue and communication have also been established with the health commissions of the Chamber of Deputies and Senate.


AMELAF serves as its members' point of contact with the authorities and institutions of the nation's health sector, as well as with the health commissions of the Chamber of Deputies and Senate.


Information is transmitted in a daily compilation of the most important news items in the health sector, with emphasis on pharmaceutical topics and the news stories that present AMELAF's viewpoints and opinions.

To health and regulatory authorities, AMELAF provides information about regulations and information generated daily (Official Mexican Standards, reforms to laws and regulations, and notifications from COFEPRIS).

AMELAF reports on the bidding processes for purchasing health sector inputs.

It provides timely information on any topic that is considered relevant and may be of interest for its member laboratories.


AMELAF offers courses, workshops, and working groups of interest for Mexico's pharmaceutical industry, to provide Association members with training.


AMELAF reviews and analyzes the regulations published daily in Mexico's Official Gazette, on the COFEPRIS website, the CONAMER website, the IMPI Gazette of Medical Patents, and other standards of the domestic pharmaceutical industry.

Through a group of professionals specialized in international law and the pharmaceutical industry, AMELAF prepares the legal analysis of topics that affect corporate decisions in copyrights, and the regulations of international treaties and agreements, including United States-Mexico-Canada Agreement (USMCA), and the Free Trade Agreement between Mexico and the European Union (FTA EU-MX).


AMELAF provides guidance on the registration of medicines, health licenses, certification of good manufacturing practices, import permits, and advertising, with relation to COFEPRIS.


In recent times, mention has been made of the rejection of corruption in all spheres, both public and private. AMELAF agrees fully with this position.

Companies and institutions must invest in attaining a culture of integrity that will prevent any noncomplying practice. In parallel form, they must implement mechanisms of transparency and the rendering of accounts in the handling of resources.

In this sense, social and economic participants must prepare for the implementation of a policy of integrity, with the support of upper management, in order to articulate all anti-corruption controls and attain a setting of transparency, rendering of accounts, and integrity. They must develop and implement codes of ethics and conduct to guide their actions and aid in preventing inappropriate conduct that can generate conflicts and damage their organizational climate.

Companies and institutions must implement measures of ongoing improvement to combat potential acts of corruption and ensure that activities are carried out according to principles of ethics, integrity, transparency, and trustworthiness.



Lic. Luis Verduzco Koloffon

Lic. Carlos López Patán
Ing. Ignacio Luna Tirado





Lic. Federico Amezcua Amezcua
DBA. Rogelio Herrera Sandoval
Mtro. Oscar Gloria Bello
IQ. Ana Cristina Mirassou Ayala
Lic. Arturo Morales Portas
Lic. Guillermo Narro Echegaray
Lic. Luz Astrea Ocampo Gutiérrez de Velasco
Lic. Fernando Salvador Ramos Suárez
Ing. Roberto Rosas Puente
Lic. Antonio Rosas Treviño
Lic. Maria Teresa Tirado Díaz

Lic. Guillermo Javier Solórzano Leiro


Lic. Carlos Amezcua Amezcua
Ing. Fernando Javier Riedel Martínez
Lic. Irwin Guillén Vega
Lic. Alejandro Calderón Díaz
Dr. Alejandro Lara Terrazas
Ing. Patricio Sada Muguerza
Q. Diego Antonio Ocampo Gutiérrez de Velasco
Lic. José Miguel Ramos Rodríguez
QFB. Roxana Rosas Puente
Mtro. Antonio Rosas Guinea
Lic. Felipe Espinosa de los Monteros Rico


Honor and Justice Committee

Lic. Luis Verduzco Koloffon
Lic. Carlos López Patán
Ing. Ignacio Luna Tirado
Lic. Arturo Morales Portas
Lic. Fernando Ramos Suárez 

Work Commissions

Public Market Commission
Lic. Humberto Tello Alvarado
QFB. Claudia Almazán Méndez

Legal Affairs Commission
Lic. Guillermo Solórzano Leiro

Regulatory Affairs Commission
QFB. Claudia Almazán Méndez

Biotechnology Commission
M. en C. Francisco Kuri Breña Romero de Terreros

Supply Chain Commission
Lic. Guillermo Narro Echegaray
Lic. Eduardo Navarro Barajas

International Trade Commission
Ing. Ignacio Luna Tirado
Lic. Yolanda Taracena Sanz

Private Market Commission
Mtro. Antonio Rosas Guinea
Lic. Mauri Santoyo Garnica


Juan de Villafranca Andrade
Executive President
[email protected]

Holds a degree in law from Universidad Iberoamericana and has broad experience in the public and private sectors.

In the public sector, served as commissioner of patents and trademarks at Mexico's patent office (IMPI), and director of the national registry of foreign investment at Mexico's Secretariat of Commerce and Industrial Development. At Mexico's Secretariat of Foreign Relations, progressed from deputy director of bilateral technical cooperation, director general of legal affairs, assistant to Secretary Fernando Solana, Mexican ambassador to Singapore, Brunei and Myanmar, to head of staff. Served as president of the General Assembly of the World Intellectual Property Organization (WIPO), and general comptroller of Mexico's Secretariat of Tourism.

In the private sector, has provided consulting in patents and trademarks, foreign investment, and business development. Directed Pegaso Media at Grupo Pegaso and Marking Services Incorporated.

Claudia Almazán Méndez
Regulatory Affairs and Public Market Access Director
[email protected]

Holds a degree in Pharmacy from Autonomous National University of Mexico (UNAM).

Serves as a member of the subcommittee on health inputs for Mexico's federal bureau of standards and regulations. 

Is a specialist in regulatory affairs. Has diplomas at Monitoring Clinical Trials and Hospitalary Pharmacy, both from UNAM.

Within AMELAF, is Coordinator in Regulatory Affairs and Public Market Commissions.

Mtra. Mauri Magali Santoyo Garnica
Private Market Director
[email protected]

Master in Business Administration, specialized in Corporate Communication, with extensive experience in public relations, internal and external communication, brand positioning and consulting.

Working on the development of alliances between different business groups, non-profit associations and the government sector. Having the opportunity to work with COPARMEX, CANIFARMA, CONCANACO, CONCAMIN, CCE,  Government of the State of Mexico, WALTMART, BAL Group, OXXO, Political Parties and Advertising Agencies.

Within AMELAF, she participates as coordinator in the Private Market Commission.

Eduardo Navarro Barajas
Supply Chain Director
[email protected]

Graduated in International Business from the University of Guadalajara, with a specialization in project management and lean six sigma.

Extensive experience in the supply chain area, directing processes such as purchasing, planning, supplies, sourcing, among others.

Experience in developing national or foreign suppliers for differentiation or cost leadership approaches; process improvements and approach to an extended supply chain.

Certified from the American Production and Inventory Control Society (APICS) in different topics, as well as in managerial skills from the Technological and Higher Studies Institute of the West (ITESO).

Aida Rosas Pluma
Administrative Manager
[email protected]

Holds a bachelor's degree in Business Administration from Autonomous National University of Mexico (UNAM).

Has obtained experience in the international and private sector: in public relations at Scimpla S.A de C.V. (medical and laboratory equipment and instruments), and as assistant of direction, operations and administration at Marking Services de México (company dedicated to industrial signage).

Coordinated sales at EF Servicios en Educación Internacional; managed and coordinated the activities department at EF Education First, Tarrytown, New York.

Araceli Navia Vargas
Assistant to the Executive President
[email protected]

Sonia López Martínez
Regulatory Affairs Manager
[email protected]

Carlos Paz Chaparro
Technical Coordinator of Commissions
[email protected]

Patricia García González
Assistant to the Regulatory Affairs and Public Market Access Director
[email protected]

Susana Chaveste Toriz
Communications Coordinator
[email protected]